The story is pre-apocalyptic and the population of 'Shangri-La' are preparing to flee before the end of the world in 2012.  

They've given up on trying to save the planet from the destruction of war, instead they've colonized a new planet and the first transport
 ships there on Monday.

The 'Shangri La' collection aims to offer an androgynous style of dress but with a more comfortable dressed down element of freedom, stepping back from traditional idea of masculine WW2 military attire and taking a new approach to the idea of ‘smart’.